Truffle Bakery at Go Shinjuku

Truffle Bakery

Truffle Bakery Pastries

A plate with two pastries, one glazed and one chocolate-covered, next to a branded paper bag labeled 'TRUFFLE'. The setting appears to be indoors on a wooden table.

Avocado and Edamame Toast with Tomato Sandwich

A close-up of a wooden table surface featuring two slices of bread topped with green edamame beans and mashed avocado, one slice in the foreground and another slightly behind it to the left. A small round bread roll sits between them. To the right is a sandwich made with rustic bread, filled with melted cheese and halved cherry tomatoes. The food rests on brown parchment paper against a backdrop of light wood paneling and an electrical outlet.

Truffle Bakery Food Spread

A close-up shot of a breakfast or brunch set on a wooden table. The set includes a glass cup with a lemon-scented drink topped with whipped cream and a lemon slice, branded 'TRUFFLE Bakery'. Next to it is a golden-brown croissant on a pink plate. In the foreground, there's a sausage sandwich with melted cheese on another pink plate.

Cheese Pastry with Cream Filling

A close-up of a hand holding a broken pastry, revealing a gooey cheese filling inside the flaky crust dusted with powdered sugar. The background shows a blurred table and another person's hand.

Coffee and Croissant

A golden-brown croissant dusted with sugar sits on parchment paper atop a wooden board, next to a latte art heart in a ceramic mug.

Truffle Bakery Interior View

Interior of Truffle Bakery showing display cases filled with pastries and breads, staff preparing food behind the counter, customers browsing, illuminated signage above entrance, red rope barrier in foreground.

Truffle Bar Interior View

Interior view of a Truffle Bar with customers standing in line near the counter, illuminated by ceiling lights and glass walls.

Truffle Bakery Pastries and Coffee

A wooden tray holds five assorted baked goods including a croissant, pastry with mashed potato filling, striped bread roll, rustic loaf, and wrapped cheese stick. Two branded coffee cups labeled 'TRUFFLE Bakery' sit in background on stainless surface.

Truffle Bakery Drinks

Three iced beverages in branded plastic cups from Truffle Bakery, placed on a stainless steel counter inside the shop.

Pastry Display Case

A bakery display case featuring rows of golden-brown croissants and braided pastries on a wire rack. A single croissant sits inside a clear dome on the left side, with a sign indicating '店内のみ' (in-store only). Below, partially visible items include sandwiches or wraps labeled 'MUST BUY'. The background shows wooden shelving and glass doors.

Truffle Salt Donut Poster

A promotional poster featuring a white truffle salt soft donut, with Japanese and English text describing the product. The poster includes details about the donut's ingredients and release date (August 1, 2025). It is displayed in what appears to be a store or cafe setting.

Bakery Interior with Customers

Interior view of a bakery featuring glass display cases filled with various pastries and breads. Staff members are visible behind the counter, wearing masks and caps. Two customers stand at the front, one in a gray top and jeans, another partially visible on the right. A red rope barrier is set up near the entrance. The ceiling has recessed lighting and ventilation units.

Hand holding a bread roll with cream filling

A close-up photo of a hand holding a small, golden-brown bread roll wrapped in clear plastic. The top of the roll is cut open to reveal a creamy white filling inside. The background shows an indoor setting with light-colored flooring and dark furniture legs visible.

Truffle Bakery Food Spread

A close-up shot of assorted baked goods on a pink and white plate, including a corn-filled bun with yellow cheese sauce, a glazed croissant-style roll, and another round pastry in the background. A branded cup labeled 'TRUFFLE Bakery' sits behind the pastries on a wooden table.

Truffle Bakery Interior Signage

The image shows an interior view of a bakery or café, focusing on the illuminated ceiling sign that reads 'TRUFFLE Bakery' in bold and cursive lettering. The lighting is bright, with recessed lights illuminating the space. Below the sign, there are wooden panel walls and what appears to be a counter area. No menu or specific products are visible.

Truffle Bakery Interior

A white paper bag with 'TRUFFLE Bakery' printed on it sits next to a layered iced drink in a clear plastic cup with a black straw, both placed on a light wooden table inside a modern café or bakery.

Truffle Bakery Counter Display

A close-up view of a bakery counter featuring neatly arranged packaged cookies in a wire basket, stacked white paper cups labeled 'TRUFFLE', and a blue sign indicating 'HOT COFFEE'. In the background, customers are seated at tables near stainless steel kitchen equipment.

Croissant and Latte at Truffle Bakery

A golden-brown croissant sits on brown parchment paper atop a wooden tray, next to a white cup of latte with heart-shaped foam art. The cup reads 'TRUFFLE Bakery' in black script.

Bakery Interior Display

Interior view of a bakery or café with glass display cases filled with pastries and breads. A few customers are seated at tables in the background, and artwork hangs on the wall.

Coffee Shop Interior

Interior of a modern coffee shop with baristas working behind the counter and customers seated at tables.

Truffle Bakery Interior Display

Interior view of Truffle Bakery showing a well-stocked glass display case filled with various pastries, breads, and baked goods. A red rope barrier is visible in the foreground. The bakery sign reads 'TRUFFLE Bakery' above the counter.

Croissant on wooden table

A golden-brown croissant with glossy, flaky layers rests on brown parchment paper atop a light wood tray. A white cup is partially visible in the background.

Truffle Salt Donut

A close-up of a golden-brown donut with a bite taken out, revealing a creamy white filling and yellow truffle-like interior. The donut is held in hand above a wooden surface with a printed label reading 'TRUFFLE SALT DONUT' and a small QR code sticker nearby.

Avocado and Edamame Toast

A plate featuring two types of avocado toast on a rustic ceramic dish. One piece is topped with mashed avocado, lemon slice, and possibly crab or salmon mixture. The other has edamame beans and herb cream cheese spread.

Truffle Bakery Interior

Interior view of Truffle Bakery showing a wide display case filled with various pastries, breads, and desserts. Staff members are visible behind the counter. A large illuminated sign reading 'TRUFFLE Bakery' is mounted on the ceiling above the service area. Wooden cabinetry lines the left wall with refrigerated units displaying baked goods. Artwork hangs on the back wall.

Sausage and Coffee at Truffle Bakery

A close-up of a grilled sausage on a bun with sauerkraut, served on a pink-striped plate next to a white cup labeled 'TRUFFLE Bakery'. The background shows an indoor cafe setting with blurred figures and kitchen equipment.

Truffle Bakery Interior

Interior shot of Truffle Bakery showing illuminated signage, hanging pendant lights, and shelves with products in the background.

Truffle Salt Donut Advertisement

A promotional poster featuring a white truffle salt donut with Japanese text and the date '2025.08.01' indicating a nationwide release.

Matcha Drink and Bagel Sandwich

A close-up shot of a green matcha iced drink with ice cubes in a clear plastic cup, placed next to a bagel sandwich filled with cream cheese on a wooden table. In the background, through a glass window, people are walking by in what appears to be a busy indoor public space like an airport or mall.

Truffle Bakery Drinks

Three iced beverages in branded cups from Truffle Bakery, placed on a stainless counter inside the shop.

Spinach and Cheese Toast Sandwich

A close-up photo of a toasted sandwich on white paper, topped with melted cheese and spinach, resting on a surface with partial visible text 'UR' and 'Ba'.

Truffle Bakery Counter Interior

Interior view of Truffle Bakery counter showing branded popcorn bags, disposable cups in a fridge, and staff preparing food at the service area.

Edamame Toast with Croissants and Bagel

A close-up of a slice of toasted bread topped with green edamame beans, a dollop of pesto or herb butter sprinkled with black pepper, alongside two pastries — one appears to be a flaky croissant filled with nut paste (possibly pistachio), and the other is a golden-brown bagel.

Bakery Display Case

A glass display case filled with various baked goods including croissants, bread rolls, danishes, and pastries. Price tags are visible on each item. A sign in the foreground reads 'TRUFFLE Bakery' with an image of a pastry.

Coffee and Pastries

A white cup of black coffee with Japanese text on the side sits next to a wooden board holding two pastries: a glazed croissant and a round bun, all placed on brown paper atop a light wood table.

Truffle Bakery Latte Art

A white paper cup with 'TRUFFLE Bakery' printed on it, filled with a latte featuring heart-shaped foam art, resting on a wooden table next to a brown paper bag.

Truffle Salt Donut Advertisement

A promotional signboard outside a store advertising the White Truffle Salt Soft Donut, featuring an image of the donut and Japanese text detailing its availability starting from August 1st.

Coffee and Pastry Display with Menu

A close-up view of a wooden tray holding two croissants and one sesame seed bun, placed on a metal table next to a laminated menu board displaying coffee, tea, seasonal items, matcha drinks, refreshments, and custom orders.

Coffee Shop Interior

Interior of a coffee shop with staff preparing drinks behind the counter. Two blue signs display 'TRUFFLE Bakery HOT COFFEE' and 'ICED COFFEE'. Stacks of white cups and black lids are visible on the counter, along with metal faucets dispensing water or milk.

Avocado Toast with Edamame

A close-up of a plate featuring avocado toast topped with green edamame beans and a creamy avocado spread, garnished with black pepper. A silver fork rests beside the plate on a wooden surface.

Truffle Bakery Food Platter

A wooden tray holds assorted baked goods including a sausage sandwich with shredded cabbage, a croissant, and other pastries. A branded cup from Truffle Bakery sits nearby on the table.

Truffle Bakery Coffee and Toast

A white cup with 'TRUFFLE Bakery' printed on it filled with iced coffee sits next to a plate containing avocado toast topped with greens and a corn-filled bun, all placed on a wooden table.

Truffle Bakery Display

Two acrylic display stands in a bakery case showcase Truffle Bakery products. Left stand features a dark photo of a truffle donut with Japanese text indicating it is limited to Roppongi store, priced at ¥250 (tax included). Right stand displays a light-colored salt donut with Japanese text describing it as the first 'truffle' donut from Truffle's research lab, launching nationwide on August 1, 2025.

Coffee Dispensers at Truffle Bakery

A close-up view of two stainless steel coffee dispensers labeled 'HOT COFFEE' and 'ICED COFFEE', both branded with 'TRUFFLE Bakery'. Stacks of white paper cups are visible to the left, and plastic bags rest behind the dispensers. The background shows a blurred interior space with warm lighting.

Truffle Salt Donut Advertisement

A promotional standee featuring a Truffle Salt Donut with Japanese and English text, placed on a tiled floor near a store entrance.

Bakery Counter Display

A tray of assorted pastries including croissants, a wrapped sandwich, and a toast with cheese sits on a metal counter next to a staff member wearing gloves. Below is a printed drink menu listing coffee, tea, lemon drinks, and Japanese plum/ume options.

Baked Bread Loaf

A close-up of a freshly baked bread loaf with a golden-brown crust, placed on a white plate with a green rim featuring dotted patterns.

Truffle Bakery Coffee and Toast

A wooden table holds a white cup of black coffee with foam, labeled 'TRUFFLE Bakery', next to a small plate featuring avocado toast topped with edamame and a fried dough ball garnished with lemon slices.

Truffle Bakery Iced Coffee Dispenser

A close-up view of a coffee dispensing station inside Truffle Bakery, featuring two digital screens labeled 'Pouring' and 'Iced Coffee'. A hand holds a branded cup under the pouring spout as dark liquid flows into it. The background shows a modern café interior with stainless steel counters, cash registers, and staff members working.

Bakery Display Case

A bakery display case featuring golden-brown pastries, including chocolate and matcha-filled croissants, with price tags in yen. A 'RECOMMEND' sign highlights a truffle pastry.

Bakery Display Case

A glass display case in a bakery or cafe showing various baked goods. Top shelf has croissants and bread rolls. Middle shelf features sandwiches with avocado, ham, cheese, and green spread. Bottom shelf displays baguettes and other loaves.

Truffle Bakery Coffee and Pastry

A wooden board holds a cup of coffee from Truffle Bakery, alongside two pastries—one glazed donut and another filled with cream.

Truffle Bakery Breakfast Spread

A wooden tray holds two branded paper cups from Truffle Bakery, one with dark coffee and the other with a pink beverage. Accompanying drinks are a golden croissant, toasted bread slices topped with cheese and mushrooms, and two sausages on toast.

Bakery Counter Display

A close-up view of a bakery counter featuring freshly baked pastries including croissants and bread rolls arranged on wooden boards. A staff member wearing gloves and an apron is partially visible in the background. In the foreground, there is a menu board listing coffee, matcha, and tea options with prices.

Sausage with melted cheese on bread

A close-up of a hand holding a sausage sandwiched between two pieces of crusty bread, topped with a generous amount of melted white cheese. The background shows a blurred kitchen or cafe interior with staff and equipment visible.

Truffle Bakery App Promotion Flyer

A promotional flyer placed on a metal surface, likely in a store or cafe. The flyer encourages customers to download the Truffle Bakery app to get special offers and points. It features sections explaining how to earn points through barcode scanning, news updates, and product exchanges. There are illustrations of a smartphone displaying the app interface with 'SUMMER OPEN' text and images of food items like lemon cake.

Bakery Display Case

A refrigerated display case in a bakery or convenience store, showcasing various baked goods including truffle salt donuts, layered cakes, and sliced breads with visible price tags.

Truffle Bakery Advertisement

A framed poster display featuring a croissant on a rocky, textured background resembling seaweed or coral. Text in Japanese and French reads '海藻バター塩パン' (Seaweed Butter Salt Bread) and 'Pain aux algues beurre salé'. Below is an image of a speckled cheese-like product. The brand name 'TRUFFLE Bakery' appears to the right.

Truffle Bakery Interior Display

Interior view of a bakery or cafe counter featuring packaged truffle popcorn in wire baskets, branded cups stored in a glass-door refrigerator labeled 'ICED COFFEE', and a display case with sliced breads on the left. A person is seated at the counter in the background.

Breakfast Plate with Croissant, Edamame Toast, and Avocado Sandwich

A close-up photo of a breakfast plate featuring a golden-brown croissant, a slice of bread topped with green edamame beans, and an avocado sandwich on whole grain bread garnished with oats and lemon slices. The plate has a decorative black floral pattern.

Bakery Display Case

A refrigerated display case in a bakery or convenience store, showcasing various baked goods including truffle salt donuts, coconut pineapple cake, and other breads. Price tags are visible with prices like ¥346 and ¥418.

TRUFFLE Bakery Interior

Interior of TRUFFLE Bakery showing staff preparing food at a stainless steel counter, customers seated at wooden tables, and illuminated signage above.

Wooden Interior Cafe

Interior shot of a cozy cafe with light wood paneling, woven pendant lights, and minimalist furniture including tables, chairs, and bar stools. A small potted plant sits on the counter.

Interior of a modern café or restaurant

The image shows the interior of a spacious, well-lit dining area with light wood furniture including long tables and stools. A central counter displays coffee machines and barista staff working behind it. Pendant lights hang above the seating area, and shelves on the right hold cups and other items. The ceiling features recessed lighting and ventilation grilles. No menu boards or exterior signage are visible.

Truffle Bakery Table Setting

A table display at Truffle Bakery featuring a baguette sandwich with bacon and cheese, a sesame seed bun, a croissant on a pink plate, two drinks in branded cups, and a small potted plant.

Truffle Bakery Interior View

Interior shot of Truffle Bakery showing customers waiting in line at the counter, staff behind glass display cases with various baked goods and pastries visible on shelves.