K.N.
Not as good as I expected - the waffle is soft, not crispy and the filling is quite sweet
Location: Japan, 〒160-0022 Tokyo, Shinjuku City, Shinjuku, 3 Chome−38−1 ルミネエスト B1
LUMINE EST Shinjuku
Butter no Itoko is a confectionery boutique from Nasu in Tochigi Prefecture, situated on the basement first floor of Lumine EST Shinjuku.
Butter no Itoko is a confectionery boutique from Nasu in Tochigi Prefecture, situated on the basement first floor of Lumine EST Shinjuku.
Butter no Itoko is a confectionery boutique from Nasu in Tochigi Prefecture, situated on the basement first floor of Lumine EST Shinjuku. The shop is directly connected to Shinjuku Station, making it a convenient stop for commuters and travellers seeking a distinctive Japanese sweet.Based on 56 Google reviews
K.N.
Not as good as I expected - the waffle is soft, not crispy and the filling is quite sweet
A Guest
Butter's cousins: Milk and Uji Kintoki The texture was different from what I expected from the appearance. It was crunchy and delicious. The milk jam was delicious and not too sweet. The Uji Kintoki flavor had a sweet red bean paste filling in the middle. It really brought out the perfect matcha astringency, and my family loves it.
A Guest
Butter's cousins: Milk and Uji Kintoki The texture was different from what I expected from the appearance.
z.z.
Great souvenir ideas. Went to the outlet at Shinjuku Station. Known for their butter waffle - dough-like moist waffle with caramel-like butter sandwiched in between. A tad too sweet for me though. Also got their biscuits in the cylindrical packaging. Not too sweet and very crunchy.
Butter no Itoko
GOOD NEWS TOKYO
The photo shows the storefront of a shop named GOOD NEWS TOKYO, with signage mounted on the building facade. Below the main sign, there is another smaller sign reading BUTTER NO ITOKO with a logo featuring a stylized figure holding a butter knife. The entrance appears to be partially visible with white curtains or fabric hanging inside.
Waffle Sandwich in Packaging
A golden-brown waffle sandwich with a grid pattern, placed on white paper inside an open cardboard box labeled 'ITOKO'. The packaging includes text like 'BUTTER MILK' and Japanese characters.
Butter Itoiko Store Interior
Interior of a butter shop with wooden display counters, product samples, and signage reading 'Good News' in gold script. Hanging signs say 'バターのいとこ'. A wall mural features cows and Japanese text. No menu visible.
Butter no Itoko Wall Art Display
Interior wall art featuring cartoon cows, trains, and Japanese text labels like 'Good News' and 'Est'. Glass counter with brochures, small jars, and framed items.
Product Display Case with Limited Edition Items
A glass display case showcasing various packaged food items, including 'Froko to Chocolate' and other snacks. Signs indicate limited availability ('期間限定') and a new product launch ('新登場!!'). A TV screen above the case shows hands arranging cookies. The setting appears to be an indoor store or cafe.
Lumine Store Interior Display
Interior view of a Lumine store featuring wooden display shelves with packaged snacks and cylindrical containers labeled 'Ito-ko Lask'. Background wall displays train route map graphics including Shinkansen lines, station names like Shinjuku and Tokyo, and cartoon cow illustrations. Price tags visible on product cards.
Gold-wrapped products with mountain pattern
Two rectangular gold-wrapped items featuring a repeating black mountain silhouette pattern and small diamond-shaped logos with the word 'NASU'. The wrappers appear to be food or gift packaging, placed on a plain white surface.
Butter Itoko Product Display
A display of brown cardboard boxes labeled 'BUTTER ITOKO' with Japanese text and the phrase 'GOOD LINKS, GOOD LIFE'. A price tag in front shows 'バターのいとこ' (Butter's Cousin) Salted Caramel, 1 box of 3 pieces, priced at 972 yen (tax included). The setting appears to be an indoor retail or food store shelf.
Itoko no Rusk and Butter Milk Packaging
Close-up of packaged food items, including 'Itoko no Rusk' cups with a cow illustration and Japanese text, alongside boxes labeled 'Butter Milk' with numbers like 90, 04, and 06. The packaging features minimalist design with geometric patterns and bold typography.
Cona's Slides Display
Interior display of Cona's Slides products, featuring packaged items on a counter with informational posters and a decorative bag in the foreground.
Interior of a bakery or cafe shop
The image shows the interior of a brightly lit shop, likely a bakery or cafe. There are wooden display counters with various products on them. Several customers are browsing and interacting with staff behind the counter. The walls have decorative elements including cartoon-style illustrations and signs. Lighting is provided by ceiling fixtures and hanging rectangular lights above the counters.
Butter no Itoko Packaging Boxes
Three identical rectangular cardboard boxes of 'BUTTER NO ITOKO' (バターのとこ) are stacked on a light wooden floor. Each box is beige with red and black text, showing '04 BUTTER', '06 SKIM MILK', and '90'. A stylized cow logo appears in the center. The brand name 'NASU' is visible near the bottom right corner.
Good News Hokkaido Store Interior View
Interior view of a shop with glass display cases showcasing packaged food items, wooden stands holding products, and promotional materials inside.
Gold Packaging with Black Patterns
A close-up of a gold-colored package featuring black geometric patterns and diamond-shaped logos with the text 'NASU'. The material appears to be metallic or foil-wrapped, likely used for food or product packaging.
BUTTER NO ITOKO Counter
A close-up view of a retail counter at the BUTTER NO ITOKO store. A brown paper bag with the brand's logo and numbers '04' and '90' sits on top of a light-colored countertop. Below it is an empty black rectangular tray, likely for card payments. To the left is a calculator displaying '522'. In front of the counter are various printed materials: a blue sign advertising 'TAX FREE', a small yellow flyer, and a stack of light blue cards or pamphlets.
BUTTER TOKYO Storefront Display
A glass storefront display featuring butter products on wooden stands, including packaged butter blocks and round butter shapes. Visible signage includes 'TOKYO' in large lettering on the window, along with product labels like 'BUTTER TOKYO' and Japanese text describing butter varieties. Inside, shelves hold boxed goods and promotional materials.
Good News Shop Interior Display
A well-lit shop interior featuring a wooden display counter with neatly arranged packaged goods, including boxes and small containers. A large sign above reads 'ベターのいとこ' (Betera no Itoko), while the backdrop displays 'Good News' in elegant gold script. The setting suggests a retail environment focused on food or specialty products.
Butter Itoko Product Display
A close-up view of a retail display featuring Butter Itoko products, including packaged butter and milk items on shelves with price tags and promotional signage.
Butter Itoko Display
Interior display of Butter Itoko products, featuring wooden stands with packaged butter wafers and informational signage in Japanese.
Chocolate Display Shelf
A well-lit indoor display shelf showcasing various chocolate products, including 'Itoko to Chocolate' and 'Froko to Chocolate'. The top section features packaged chocolates with Japanese text labels, while the bottom section displays boxed chocolates with clear branding. A sign above reads 'Good' in large gold letters on a beige background.
Fried Chicken Burger with Fries
A close-up of a large fried chicken burger served in a paper boat on a white plate, accompanied by french fries and a ketchup packet.
Itoko no Rusk Product Display
A retail display of Itoko no Rusk buttery rusk products, featuring cylindrical white packaging with black grid patterns and Japanese text. A price tag indicates 756 yen per box (regular price 700 yen). Background signage highlights product images and details.
Butter no Itoko Product Display
A shelf display of 'BUTTER NO ITOKO' products, featuring boxes labeled with numbers like 04 and 06, along with the phrase 'GOOD LINKS, GOOD LIFE'. A sign in front reads 'THE GOLDEN BOX' priced at 3,888 yen.
Waffle Cookie
A single, oval-shaped waffle cookie with a grid pattern, resting on white paper.
Waffle Snacks on Paper
Two golden-brown waffle squares with grid patterns rest on white paper, likely from a bakery or snack shop. Background includes partial view of packaging labeled 'BUTTER' and yellow patterned material.
Butternoitoko Packaging Card
A cardboard box interior with a printed card inside featuring Japanese text and an illustration of a cow character. The card promotes butter production from milk, emphasizing local craft butter made without fat-free dairy.
Baked Cake Display
A display of boxed baked cakes arranged on a wooden shelf inside a shop. The boxes are yellow and brown with illustrations of a dog character, labeled 'BAKED CAKE' and 'GOOD LINKS. GOOD LIFE'. A sign above reads 'ようこそ' (Welcome). The word 'ベイクドケーキ' (Baked Cake) is written on the front edge of the shelf.
Butter no Itoko Tokyo Station Limited Edition Packaging
A close-up of a printed paper or card featuring the logo and branding of 'BUTTER NO ITOKO', with illustrations of a cow, train cars, and Japanese text indicating it is a Tokyo Station limited edition item.
Butter no Itoko Strawberry Milk Flavor Advertisement
A promotional display board featuring a strawberry milk flavored product from Butter no Itoko, with an image of waffles and strawberries. The sign includes Japanese text indicating it is a Tokyo limited edition item.
Butter no Itoko Store Interior
Interior view of a shop displaying butter products on wooden shelves, with hanging signage reading 'バターのいとこ' and wall art featuring sliced wood pieces spelling 'LIFE IN'. Products include boxed items and cylindrical containers arranged neatly.
Butter no Itoko Product Shot
A close-up photo of a butter product box labeled 'BUTTER NO ITOKO' with Japanese text and cow illustration, placed above an unwrapped waffle-shaped butter stick in yellow foil packaging.
Butter Itoko The Golden Box Display
A promotional display board featuring 'The Golden Box' butter product from Butter Itoko, showcasing four flavors (Milk, Cacao, Sid-Caramel, An-Butter) with corresponding illustrations and descriptions in Japanese. Price listed as ¥3,888 (tax included). Background shows blurred store interior with shelves and other products.
Butter no Itoko Product Display
A hand holds a box of Butter no Itoko, featuring a minimalist design with Japanese and English text. In the background, there is a wooden tray displaying a wafer cookie with butter filling. A price tag indicates 972 yen (tax included). The scene appears to be inside a store or shop, showcasing the product on display.
Butter no Itoko Box
A cardboard box with blue printed text and graphics, featuring 'BUTTER NO ITOKO' and Japanese characters, along with numbers like '04', '90', and '06'. The box also includes a logo of two cows inside a diamond shape and the phrase 'GOOD LINKS. GOOD LIFE' at the bottom.
Butter no Itoko Display
Interior display featuring wooden stands with packaged goods, promotional posters, and wall art depicting train routes and Japanese text. A signboard advertises strawberry butter wafers.
Tax Free Counter Display
A close-up view of a retail counter featuring promotional materials and signage. A prominent blue sign reads 'TAX FREE' with additional text in multiple languages below it. To the left, there is a calculator and a black rectangular object, possibly a card reader or display case. In front of these items are brochures and pamphlets, including one labeled 'SERVICE GUIDE'. On the right side, partially visible signs indicate prices like '5.00' and '10.00', likely related to tax-free shopping discounts. The background includes a cardboard box marked 'BUTTER MILK 06'.
Butter no Itoko Display
A display of baked goods from Butter no Itoko, featuring various cakes and pastries arranged on a wooden stand with price tags.
Dining Table with Meals and Menu
A table set with various dishes including a bowl of udon, a cup of soup, a salad, and a large wooden bowl containing meat and egg. A menu board labeled 'SWEETS' is visible in the background.
Butter no Itoko Interior Display
Interior wall display featuring cartoon illustrations of cows, trains, and Japanese text labels like 'BUTTER NO ITOKO', 'GOODNEWS', and station names such as 'Shinjuku' and 'Tokyo'. Wooden counter with small food items, jars, and informational cards arranged on top.
BUTTERのいとこ Shop Interior
Interior view of a shop with wooden displays, staff behind counter, and promotional signage.
BROWN CHEESE BROTHER Exhibition Display
A promotional display featuring a silver tote bag with stylized face art, three breaded fried items on a wooden stand, and two black posters advertising products from 'BROWN CHEESE BROTHER'. One poster shows sandwich-like food items with Japanese text describing flavors like 'Sushi' and 'Miso'. Another poster highlights a new item called 'Kona Suisu', showing close-ups of the food texture. A small sign prohibits smoking. The background includes part of an automated vending machine or kiosk.
Itoko's Rusk Display
A display of Itoko's Rusk products in cylindrical packaging, arranged on shelves with informational signs and price tags.
Hand holding a pastry over a patterned plate
A close-up photo shows a hand with an orange-themed nail design holding a golden-brown, flaky pastry or cookie. The item is positioned above a rectangular, translucent white plate featuring a repeating geometric square pattern in dark gray. The background includes a woven brown placemat and wooden table surface.
Butter no Itoke vending machines
Two illuminated vending machines displaying butter croissants and related products, with visible price tags and selection buttons.
Butter Itoko Product Display
A display of Butter Itoko products, including boxed butter and a drink called 'Ito no Rasku'. A 'SOLD OUT' sign is prominently placed on the counter.
Bakery Interior Display
Interior view of a bakery or cafe with wooden display shelves showcasing packaged baked goods and pastries. A staff member in white uniform is visible behind the counter. Hanging signs read 'バターのいとこ' (Butter's Cousin). Decorative banners include 'News' and cartoon characters. Small red price tags are placed on products.
Brownies Display with Signage
A display of brownie products in a store, featuring white boxes and wooden stands. A sign lists prices and mentions 'brownies' and 'choco'. The background shows shelves stocked with various items.
Gold-wrapped items on a plate
Three rectangular gold-wrapped packages with orange flame-like patterns are arranged on a white plate. The wrapping appears to be metallic foil, possibly containing food or gift items. No signage, menu, or shop front elements are visible.
Butter no Itoko Packaging
Close-up of a brown cardboard package labeled 'BUTTER NO ITOKO' with gold foil stamping. Features include numbers '04 BUTTER', '90 SEMI MILK', and '06 BUTTER MILK'. A stylized cow head logo is centered, along with Japanese text 'バターのとこ' (Butter no itoko) and the word 'NASU' in a diamond shape.
Butter no Itoko Wall Art Display
Interior wall art featuring a stylized train route map with Japanese and English text, including 'BUTTER NO ITOKO', 'GOODNEWS', and station names like 'Tokyo Line' and 'Central Line'. Below the artwork is a wooden counter displaying small food items on stands, including bread rolls, jars, and packaged goods.
Butter no Itoko Packaging
Close-up of a brown cardboard box with gold foil lettering reading 'BUTTER NO ITOKO' and Japanese characters below. A stylized cow head logo is centered, flanked by two cartoon cow stickers holding sticks.
Bakery Display Shelf
Interior view of a bakery or cafe display shelf featuring neatly arranged boxed pastries and baked goods. Wooden wall decor with 'LIFE IN' text, promotional signs, and product labels visible.
Butter Tokyo Display
A display of butter-flavored milk products, featuring boxes labeled 'BUTTER TOKYO' and a basket of strawberries on a wooden stand.
Good News Butter Shop Interior Display
Interior view of a shop counter displaying various butter products with 'SOLD OUT' signs. A large banner reads 'Good News' in gold script, and above it hangs a sign with Japanese characters 'バターのいとこ'. Wooden wall decor includes a flower-shaped sign with 'LIFE IN'. The counter is light wood with multiple product boxes arranged neatly.
Butter Itoko Product Display
Stacks of brown cardboard boxes labeled 'BUTTER ITOKO' with pink text and Japanese characters, arranged on a white countertop. A clear acrylic sign in front displays product details including price (972 yen) and image of a hot dog-like item.
Butter Packaging Card
A close-up of a rectangular cardboard box with printed Japanese text and English slogan 'GOOD LINKS, GOOD LIFE'. The card features an illustration of a cow character holding a sign. Text promotes butter made from 90% fat-free milk, emphasizing local production and community connection. Includes website URL www.butternoitoko.com and Instagram handle #バターのとこ.
Bakery Display Case with Cookie Boxes
A display case in a bakery or confectionery shop showcasing packaged cookies and pastries. Three vertical signs above the counter identify products like 'Coco Swirls', 'Cocoa Swirls', and 'Caramel Swirls'. Below, rows of identical rectangular boxes feature illustrations of women's faces and Japanese characters. A wooden board holds round cookies on the left side.
Butter no Itoko Packaging
Close-up of two cardboard packages labeled 'BUTTER NO ITOKO' with Japanese text and a cow illustration inside a diamond shape. The top package is black ink on brown paper, the bottom is white ink. Partial numbers visible (90, 6). Small diamond logo says NASU.
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